About Me
- Boxfresh
- Boxfresh / (n)/ |bäks•-,fresh|
1. Someone or something that is new and cool or innovative in a fashion sense.
2. Originally derived from New York hip-hop slang describing a new pair of footwear as being “fresh out of the box”.
Boxfresh is one of the founding fathers of the British Streetwear movement.
Founded in Greenwich Market in 1989, this year marks our 20th anniversary.
Boxfresh has never been about elitism. We aim to represent good, functional and original British streetwear that you don't have to be uber cool to wear. We reflect in our designs what we see and live in everyday life. We share the things we love with our audience - whether its music, design or young talent.
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